Book Review - Make A Difference With (a little assistance from) Bhan.
“Somewhere between 6 and 9 in every 10 Start-Ups fail.
No one is exactly sure how many.
And very few of us know exactly why?
Seventy-five percent startups fail, stated Harward Business School in 2012.
Eighty per cent start ups fail, Forbes told us in 2013.
As many as 90% of start ups in India fail within the first 5 years, according to 2017 survey conducted by IBM Institute of Business Value in collaboration with Oxford Economics.
By year 10, only one-third startups survive, as per US Bureau of Labor Statistics.”
All this is not my voice; it is not even #RavinderBhans voice. According to him, Owner, Founder, and CEO of #TPS ManagementConsultants, with 35 years of marketing consultancy experience behind him, in all he says is “Focus on succeeding.”
Precisely why I picked his book, Make A Difference With (a little assistance from) Bhan.
After the initial few epages of forward, acknowledgments from India, UAE and USA giant multi-nationals, the author brings us straight to the subject – Do I have the money to StartUp? Do I have a product to sell? Followed by how to…detailed step-by-step way to do which engrosses the reader totally. Let’s admit it, you won’t pick up this book, unless you want to StartUp yourself. So, naturally, your mind is ticking away as Bhan hand-holds you through the pages, from start to take you to next level.
At the end of each Chapter you have the #MAD Takeaways and let me tell you, I have been to many conferences of StartUps, but have never come to such a precise summarization of thoughts placed across all the Chapters.
Every Chapter starts with a story, you can identify with if you are a startup or are planning to become one.
In 1992, the author tells us, he had been employed for one-single-day! It was the turning point in his life. He had a family to maintain and kids in school. At rock-bottom, as many of us in business or in life know, the springboard of transformation happens. One might have nothing except a burning will to rise like a phoenix and fly. That is exactly what happened to Bhan – straight from the horse’s mouth, straight talk, then. When you have been there, done that, there is nothing to look back to, only the journey ahead!
A highly motivating book, this!
In India, where the population is high, and education too is available to all, at least in the urban areas, jobs are hard to come by. The industry does not require the kind of manpower out there in the market. Automation is quickly taking over, so there is bound to be a huge shakeout of manpower or no human hands required for jobs except retail, and online activity. There is no option, but to StartUp, if one wants to survive. #RavinderBhans book comes to aid.
You might like to be inspired by him on the following online forums.
On LinkedIn, where he has a huge following – Click HERE and follow/connect.
And on YouTube – Click HERE to get inspired.
You can also reach him at TPS Management Consultants