War Room - Letter to Member of Parliament Mahua Moitra

Hi Mahua,

Your maiden speech in the Parliament made me sit up, as it did so many globally. It was profound, bold, and pinned the issue you were speaking on, the rise of fascism and the 7 signs that signal its growing presence.

Today, I am not talking about this. Much has been deliberated, tweeted, and shouted on all forums ground, air, and digital.

I want to congratulate you on your strategy – You planned it well as the link given states. It is a wonderful case study of what media, old and new, is all about and how to garner its power to our advantage. Today, it is all about Personal Branding, using digital media, where the War Room is digital and the last elections you won was actually fought on WhatsApp. 

Given the background of just after this resounding victory, BJP has had the 2^nd time around, the gossip, slandering and accusations going on from West Bengal and BJP, where media could have hourly discourses on who is right and who is wrong, your the speech brought a sudden shut-down of all such hitherto stone-hurling and shifted the world’s vision to a new platform, that being your powerful speech in the parliament. 

And you! As you yourself quoted in your interview that politics consists of the 3 'M's - Method, Myth - the hype around the person, so that everyone is talking about you, and Magic 

Internet channels went berserk and all platforms, including Social Media, Whatsapp were chockablock with that speech going viral.

So what was it that struck me most? That the old and forever relevant truth – you have only 30 seconds to make your impression, and then, either the audience is with you or they are switched out.  So, your speech managed to do just that. 

Second, a powerful voice, eloquent and clear, forceful even, you commanded attention, trust, and resounding applause on digital platforms. If it did not come at the parliament, where Lok Sabha TV captured the entire speech and the world saw it there and then, then, social media would not have gone berserk either, post the speech.

Suddenly, the whole world became engaged with who is Mahua Moitra? 

Imagine, using what the PM himself uses so efficiently, being adopted by MPs too to win elections! 

Hats off to the strategy – the first time is the do or die, 30 seconds to make your best impression! 

The rest falls into place automatically, doesn't it?







Note: Views expressed here are the author's only.